In this project, I will design an email marketing campaign for an online retailer to boost customer retention and drive sales. The campaign will focus on sending personalized email offers, product recommendations, and seasonal promotions based on user behavior and purchase history.
Key Actions:
Segment the email list based on customer behavior (e.g., first-time buyers, repeat customers).
Create personalized email content and subject lines to increase open rates.
Set up automated email flows (welcome emails, abandoned cart reminders, and post-purchase follow-ups).
A/B test different email designs and copy for optimization.
Goal:
Increase email open rates by 20% and drive a 10% uplift in sales from email campaigns.
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